Robert August, Author at Colorado Builder

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Universal Design: Marketing and Sales Opportunities

In today’s building environment Universal Design is now an integral part of the construction process in every segment of the

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Regardless of the market, it is important to provide the homebuyers with their wants and needs when possible. Robert AugustS.

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Climate change needs to be mitigated and prevented. We can make a positive difference together to thwart climate change! Robert

Prospects are really buying the salesperson first, and they do it quickly. (Photo: Thatsaphon Saengnarongrat, Dreamstime)

Amid a changing cultural environment, people are not communicating and socializing as much as they have in the past. So,

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers. Robert AugustS. Robert

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers. Robert AugustS. Robert August is

Making contact isn't enough. To close the sale, builders need to follow up. (Photo: Diego Vito Cervo, Dreamstime)

The No. 1 pitfall I see in sales of any product or service is the lack of follow-up with prospective