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Author: Susan Raisanen

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management Expert Advice 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020January 25, 2022 Susan Raisanen 379 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

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fear results in paralysis or action
With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)
Business Development Business Management Expert Advice 

In Uncertain Times, Leaders Take Action

June 23, 2020November 23, 2022 Susan Raisanen 1073 Views 1 Comment coronavirus, covid-19, employees, leadership

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

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build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management Expert Advice 

How Building a Business is Like Building a House

April 10, 2020November 23, 2022 Susan Raisanen 848 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint. Susan

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Capital and Finance Expert Advice 

Make 2020 Your Year for Marketing Success

December 31, 2019November 23, 2022 Susan Raisanen 871 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable. Susan RaisanenSusan Raisanen is

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Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Expert Advice Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019November 23, 2022 Susan Raisanen 952 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place. Susan RaisanenSusan Raisanen is

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Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)
Business Management Capital and Finance Expert Advice 

Builders, Embrace Change to Increase Profitability

June 19, 2019November 23, 2022 Susan Raisanen 970 Views 0 Comments

Growth requires a concrete plan with measurable objectives. Susan RaisanenSusan Raisanen is president of Profit Finder Pro, a CRM software provider

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Winter 2023 Colorado Builder
Colorado Builder
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Expert AdviceView All

Home Technology Pros Help Bring Homes to Life with Modern Lighting Systems
Design Expert Advice 

Home Technology Pros Help Bring Homes to Life with Modern Lighting Systems

November 25, 2022 Andy Cochran 0
Colorado’s New Retail Delivery Fee – Effective 7/1/22
Expert Advice Industry and Economy 

Colorado’s New Retail Delivery Fee – Effective 7/1/22

November 5, 2022 Alan Smith 0
Are Your Landscapes a Deferred Expense?
Expert Advice Outdoor Living 

Are Your Landscapes a Deferred Expense?

November 3, 2022 Ann Kendall 0
Offshore Asset Protection Trusts
Expert Advice Insurance and Risk Management 

Offshore Asset Protection Trusts

November 2, 2022 David McLain 0

Latest Posts

Custom Installed vs. DIY Home Technology
Design Technology 

Custom Installed vs. DIY Home Technology

January 24, 2023 Andy Cochran 0

One of the questions I hear the most is, “What makes your products different from what I can buy online

Spend Some Time Sharpening Your Ax
Legislation and Regulation 

Spend Some Time Sharpening Your Ax

January 24, 2023 David McLain 0
Women Adding Value to the Construction Industry Every Day in Every Way
Business Management 

Women Adding Value to the Construction Industry Every Day in Every Way

January 23, 2023 S. Robert August 0
The Hearth of the Home
Design Materials Outdoor Living 

The Hearth of the Home

January 18, 2023 Carol Brzozowski 0

Digital Magazine

Winter 2023 Colorado Builder

Recent Posts

  • Custom Installed vs. DIY Home Technology
  • Spend Some Time Sharpening Your Ax
  • Women Adding Value to the Construction Industry Every Day in Every Way
  • The Hearth of the Home
  • The Number of Women in Construction is Growing – Albeit Slowly

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