Susan Raisanen, Author at Colorado Builder Magazine

(Photo: Farizun Amrod Saad, Dreamstime)

Why you shouldn’t stop marketing during an economic downturn

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

(Photo: Ronstik, Dreamstime.com)

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)

A large part of the reason businesses are successful is because they have systems in place.

Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)

Growth requires a concrete plan with measurable objectives.