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Author: Susan Raisanen

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management Expert Advice 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020January 25, 2022 Susan Raisanen 303 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

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fear results in paralysis or action
With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)
Business Development Business Management Expert Advice 

In uncertain times, leaders take action

June 23, 2020January 25, 2022 Susan Raisanen 961 Views 1 Comment coronavirus, covid-19, employees, leadership

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

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build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management Expert Advice 

How building a business is like building a house

April 10, 2020January 25, 2022 Susan Raisanen 753 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

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Business Development Capital and Finance Expert Advice 

Make 2020 your year for marketing success

December 31, 2019January 25, 2022 Susan Raisanen 774 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

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Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Expert Advice Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019January 25, 2022 Susan Raisanen 829 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place.

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Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)
Business Development Business Management Capital and Finance Expert Advice 

Builders, embrace change to increase profitability

June 19, 2019January 25, 2022 Susan Raisanen 845 Views 0 Comments

Growth requires a concrete plan with measurable objectives.

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Spring 2022 Colorado Builder
Colorado Builder
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Expert AdviceView All

Breaking into the Construction Industry
Community Outreach Expert Advice Labor and Safety 

Breaking into the Construction Industry

May 26, 2022 Jennie Rodgers 0
Time and Material vs. Lump Sum Billing
Business Management Capital and Finance Expert Advice 

Time and Material vs. Lump Sum Billing

May 23, 2022 Alan Smith 0
Come Over to the Demand Side
Business Management Expert Advice Labor and Safety 

Come Over to the Demand Side

May 17, 2022 Daniel Small 0
Fire Proofing New Home Construction
Build Expert Advice Materials 

Fire Proofing New Home Construction

May 12, 2022 Jon Williams 0

Latest Posts

Breaking into the Construction Industry
Community Outreach Expert Advice Labor and Safety 

Breaking into the Construction Industry

May 26, 2022 Jennie Rodgers 0

Construction led the way with sizeable growth in 2021 despite challenges around the supply chain and disruption of Covid variants.

Heightened Sense of Balance for the Building Industry
Business Management Labor and Safety 

Heightened Sense of Balance for the Building Industry

May 24, 2022 Valarie Johnson 0
Time and Material vs. Lump Sum Billing
Business Management Capital and Finance Expert Advice 

Time and Material vs. Lump Sum Billing

May 23, 2022 Alan Smith 0
Yard-to-table Landscaping
Design Outdoor Living 

Yard-to-table Landscaping

May 18, 2022 Amy Guettler 0

Digital Magazine

Spring 2022 Colorado Builder

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  • Yard-to-table Landscaping
  • Come Over to the Demand Side

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