Wednesday, January 20, 2021
Colorado Builder Magazine

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Author: Susan Raisanen

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020November 27, 2020 Susan Raisanen 161 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

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fear results in paralysis or action
With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)
Business Development Business Management 

In uncertain times, leaders take action

June 23, 2020August 17, 2020 Susan Raisanen 634 Views 1 Comment coronavirus, covid-19, employees, leadership

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

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build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management 

How building a business is like building a house

April 10, 2020April 10, 2020 Susan Raisanen 593 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

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Business Development Capital and Finance 

Make 2020 your year for marketing success

December 31, 2019January 14, 2020 Susan Raisanen 610 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

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Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019October 15, 2019 Susan Raisanen 576 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place.

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Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)
Business Development Business Management Capital and Finance 

Builders, embrace change to increase profitability

June 19, 2019 Susan Raisanen 405 Views 0 Comments

Growth requires a concrete plan with measurable objectives.

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Colorado Builder Winter 2020
Colorado Builder
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COVID-19View All

Pandemic dampens some renovation plans
Build Coronavirus Design 

Pandemic dampens some renovation plans

November 16, 2020 Danielle Andrus 0
New LEED credits address health and safety as communities reopen from COVID-19
Build Coronavirus Green Building 

New LEED credits address health and safety as communities reopen from COVID-19

November 2, 2020 Charlie Woodruff 0
Overcoming exhaustion with social capital
Business Development Business Management Community and Philanthropy Coronavirus 

Overcoming exhaustion with social capital

October 20, 2020 Sarah McDaniel 0
Denver real estate doesn’t miss a beat
Business Development Business Management Coronavirus The Homebuyer 

Denver real estate doesn’t miss a beat

October 12, 2020 Michael Beninati 0

Latest Posts

Employers’ labor responsibilities in winter
Business Management Labor and Safety 

Employers’ labor responsibilities in winter

January 15, 2021 Troy Sibelius 0

In addition to slowing down projects, winter weather can cause unusual conditions and higher risks for those in the construction industry.

Renewable energy sales and use tax exemptions for builders
Business Management Green Building 

Renewable energy sales and use tax exemptions for builders

January 15, 2021 Alan Smith 0
Uniting affordability, efficiency in a mixed-use development
Build Green Building 

Uniting affordability, efficiency in a mixed-use development

January 12, 2021 Jennie Rodgers 0
Offsite construction unlocks green building opportunities
Build Business Management Technology 

Offsite construction unlocks green building opportunities

January 11, 2021 Audree Grubesic 0

Digital Magazine

Colorado Builder Winter 2020

Recent Posts

  • Employers’ labor responsibilities in winter
  • Renewable energy sales and use tax exemptions for builders
  • Uniting affordability, efficiency in a mixed-use development
  • Offsite construction unlocks green building opportunities
  • Retrofitting a passive home

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