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Colorado Builder Magazine

Colorado Builder Magazine

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Author: Susan Raisanen

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020November 27, 2020 Susan Raisanen 190 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

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fear results in paralysis or action
With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)
Business Development Business Management 

In uncertain times, leaders take action

June 23, 2020August 17, 2020 Susan Raisanen 675 Views 1 Comment coronavirus, covid-19, employees, leadership

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

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build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management 

How building a business is like building a house

April 10, 2020April 10, 2020 Susan Raisanen 623 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

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Business Development Capital and Finance 

Make 2020 your year for marketing success

December 31, 2019January 14, 2020 Susan Raisanen 637 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

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Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019October 15, 2019 Susan Raisanen 630 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place.

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Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)
Business Development Business Management Capital and Finance 

Builders, embrace change to increase profitability

June 19, 2019 Susan Raisanen 563 Views 0 Comments

Growth requires a concrete plan with measurable objectives.

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Spring 2021 Colorado Builder
Colorado Builder
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COVID-19View All

Storage, functionality highlight 2021 kitchen design trends
Build Coronavirus Design Kitchen and Bath 

Storage, functionality highlight 2021 kitchen design trends

March 1, 2021 Danielle Andrus 0
Pandemic dampens some renovation plans
Build Coronavirus Design 

Pandemic dampens some renovation plans

November 16, 2020 Danielle Andrus 0
New LEED credits address health and safety as communities reopen from COVID-19
Build Coronavirus Green Building 

New LEED credits address health and safety as communities reopen from COVID-19

November 2, 2020 Charlie Woodruff 0
Overcoming exhaustion with social capital
Business Development Business Management Community and Philanthropy Coronavirus 

Overcoming exhaustion with social capital

October 20, 2020 Sarah McDaniel 0

Latest Posts

Fringe benefits—Why builders should reconsider construction wellness programs
Business Management Labor and Safety 

Fringe benefits—Why builders should reconsider construction wellness programs

April 8, 2021 Danielle Andrus 0

Construction wellness programs could help builders and contractors create safer jobsites by taking a holistic approach to workers’ health.

Centralized lighting systems for new home construction
Build 

Centralized lighting systems for new home construction

April 5, 2021 Hayley Selden 0
Homeowners prioritize privacy, even outside
Design Outdoor Living 

Homeowners prioritize privacy, even outside

March 29, 2021 Danielle Andrus 0
Increased single-family homeownership driving remodeling growth: JCHS
Build Design Remodel 

Increased single-family homeownership driving remodeling growth: JCHS

March 26, 2021 Danielle Andrus 0

Digital Magazine

Spring 2021 Colorado Builder

Recent Posts

  • Fringe benefits—Why builders should reconsider construction wellness programs
  • Centralized lighting systems for new home construction
  • Homeowners prioritize privacy, even outside
  • Increased single-family homeownership driving remodeling growth: JCHS
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