Susan Raisanen, Author at Colorado Builder

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Why you shouldn’t stop marketing during an economic downturn

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

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In order to build a business that is highly successful and profitable, you need to develop a business blueprint. Susan

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable. Susan RaisanenSusan Raisanen is

Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)

A large part of the reason businesses are successful is because they have systems in place. Susan RaisanenSusan Raisanen is

Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)

Growth requires a concrete plan with measurable objectives. Susan RaisanenSusan Raisanen is president of Profit Finder Pro, a CRM software provider