Friday, February 3, 2023
Colorado Builder

Colorado Builder

We are exclusively dedicated to providing Colorado’s construction and trade professionals with educational content and resources

  • Design
    • Kitchen and Bath
    • Outdoor Living
    • Remodel
    • Universal Design
  • Build
    • Green Building
    • Materials
    • Technology
    • Tools and Equipment
    • Utilities
  • Business Management
    • Business Development
    • Capital and Finance
    • The Homebuyer
    • Industry and Economy
    • Insurance and Risk Management
    • Labor and Safety
    • Legislation and Regulation
  • Community and Philanthropy
    • Charities and Foundations
    • Community Outreach
    • Infrastructure and Development
  • Expert Advice
    • Alan Smith
    • Andy Cochran
    • Ann Kendall
    • Audree Grubesic
    • Bill Armstrong
    • Charlie Woodruff
    • Daniel Small
    • David McLain
    • Eric Hanson
    • Jennie Rodgers
    • Jon Williams
    • Michael Beninati
    • Patti Mason
    • S. Robert August
    • Sarah McDaniel
    • Susan Raisanen
    • Troy Sibelius
  • Magazine Archive

Author: Susan Raisanen

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management Expert Advice 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020January 25, 2022 Susan Raisanen 383 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

Read more
fear results in paralysis or action
With every disruption, there's an opportunity to find success. (Photo: Weerapat Wattanapichayakul, Dreamstime.com)
Business Development Business Management Expert Advice 

In Uncertain Times, Leaders Take Action

June 23, 2020November 23, 2022 Susan Raisanen 1077 Views 1 Comment coronavirus, covid-19, employees, leadership

In many states, residential construction companies were allowed to remain open. However, people were afraid, and fear results in paralysis

Read more
build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management Expert Advice 

How Building a Business is Like Building a House

April 10, 2020November 23, 2022 Susan Raisanen 853 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint. Susan

Read more
Capital and Finance Expert Advice 

Make 2020 Your Year for Marketing Success

December 31, 2019November 23, 2022 Susan Raisanen 874 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable. Susan RaisanenSusan Raisanen is

Read more
Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Expert Advice Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019November 23, 2022 Susan Raisanen 957 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place. Susan RaisanenSusan Raisanen is

Read more
Building a more profitable business is easier said than done. (Photo: Andrii Yalanskyi, Dreamstime)
Business Management Capital and Finance Expert Advice 

Builders, Embrace Change to Increase Profitability

June 19, 2019November 23, 2022 Susan Raisanen 974 Views 0 Comments

Growth requires a concrete plan with measurable objectives. Susan RaisanenSusan Raisanen is president of Profit Finder Pro, a CRM software provider

Read more
Winter 2023 Colorado Builder
Colorado Builder
Sign up today to receive your FREE subscription to Colorado Builder.

Expert AdviceView All

Custom Installed vs. DIY Home Technology
Design Expert Advice Technology 

Custom Installed vs. DIY Home Technology

January 24, 2023 Andy Cochran 0
Female Influence Benefits Construction Industry
Business Management Expert Advice Industry and Economy 

Female Influence Benefits Construction Industry

January 24, 2023 Eric Hanson 0
Spend Some Time Sharpening Your Ax
Expert Advice Legislation and Regulation 

Spend Some Time Sharpening Your Ax

January 24, 2023 David McLain 0
Women Adding Value to the Construction Industry Every Day in Every Way
Business Management Expert Advice 

Women Adding Value to the Construction Industry Every Day in Every Way

January 23, 2023 S. Robert August 0

Latest Posts

Women in Green Construction: Promoting a Sustainable Career
Green Building Labor and Safety 

Women in Green Construction: Promoting a Sustainable Career

February 2, 2023 Heather Benjamin 0

Despite multiple challenges for the industry, construction is still very active, and there aren’t enough skilled workers to fill the jobs. Heather

Three Ways Rangeline Homes Builds Better
Materials 

Three Ways Rangeline Homes Builds Better

February 1, 2023 Sean O'Keefe 0
The Number of Women in Construction is Growing–Albeit Slowly
Industry and Economy 

The Number of Women in Construction is Growing–Albeit Slowly

January 27, 2023 Valarie Johnson 0
Custom Installed vs. DIY Home Technology
Design Expert Advice Technology 

Custom Installed vs. DIY Home Technology

January 24, 2023 Andy Cochran 0

Digital Magazine

Winter 2023 Colorado Builder

Recent Posts

  • Women in Green Construction: Promoting a Sustainable Career
  • Three Ways Rangeline Homes Builds Better
  • The Number of Women in Construction is Growing–Albeit Slowly
  • Custom Installed vs. DIY Home Technology
  • Female Influence Benefits Construction Industry

Useful Links

  • Subscribe to Colorado Builder
  • Community Partners
  • Contact Us
  • About Us
  • Advertise
  • Magazine Archive
  • Contributed Content
  • Terms and Conditions
Copyright © 2023 Colorado Builder Magazine. All rights reserved.