Modernize, Owens Corning partner on roofing leads program

Modernize to provide lead generation, appointment services for Owens Corning members
Lead generation program will include inbound calls, appointments. (Photo: Kolessl, Dreamstime)

Austin-based Modernize, a lead generation platform connecting homeowners with home improvement professionals, announced on Monday that it has partnered with Owens Corning Roofing Contractor Network on a new lead program designed exclusively for members of the network.

Modernize will create campaigns for roofing contractors in the network who sign up to use the service. Campaigns will feature inbound calls from homeowners, as well as instant appointment services. The program was tailored to meet members’ needs following a pilot program.

“The expertise, scale and data resources that Modernize brings to the table gives our contractors the opportunity to receive a large volume of high-quality calls and appointments at a price point that enables them to grow while reducing their cost per acquisition,” Jason Lewinski, Owens Corning Roofing Contractor Network Leader, said in a statement.

Owens Corning has over 800 roofing contractor members in Colorado, according to Lewinski. Platinum Preferred members will receive a 20% discount on Modernize’s pricing for their first month, he said.

[Related: Roofing products for Spring 2018]

Update: This article has been updated to clarify members who are eligible for the discount.

Danielle Andrus

Editor, Colorado Builder Magazine

Danielle Andrus has 126 posts and counting. See all posts by Danielle Andrus

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