Lessons from the Housing Crisis


These best practices can help sell homes in any economy

In 2007, I was immediately thrown into the deep end. The housing crisis wasn’t just a dip in the market—it was a global catastrophe.

Facing these trials head-on, I’ve come to appreciate the ebbs and flows of the housing industry. Drawing on those tumultuous beginnings, I want to share some heartfelt advice for homebuilders on how to navigate the sale of new residential homes.

Understand your audience: Before you even begin drafting plans, dive into the psyche of your potential buyer. Will they be newlyweds looking for their first nest, or perhaps retirees seeking a serene haven?

Know your home’s unique story: Each home you craft has a narrative. Maybe it’s a sustainable material you’ve sourced or that top-of-the-line kitchen setup. Ensure that story resonates with potential buyers.

Engage with personal touches: Virtual or in-person, tours should be intimate, allowing buyers to picture their life within the walls you’ve built.

RELATED: Balancing Insurance, Contacts and Warranties with Professional Support

Partner with the right agent: Having worked alongside countless homebuilders, I can’t emphasize enough the value of an agent who understands the intricacies of new construction.

Pay attention to staging: A home that’s well staged doesn’t just secure better prices, it invites buyers to visualize a life there.

Maintain an open dialogue: Be honest, transparent and accessible. Providing warranties, clear documentation, and answering queries promptly can make all the difference.

Provide financial flexibility: Consider offering tailored financing solutions. It’s an investment that often leads to quicker sales.

Leverage word of mouth: Collect testimonials. A recommendation from a satisfied homeowner can work wonders.

Educate and adapt: I’ve seen trends come and go. Host workshops, webinars or even casual coffee catchups. Ensure you and your potential buyers are on the same page.

Work on community building: Establish connections within the local community. It’s about more than just a sale; it’s about long-term relationships.

RELATED: Setting the Stage

As we head toward a potential downturn, these three lessons are the ones I hold dearest, learned in the crucible of 2007:

• Diversification: It’s essential to spread out your investments. Look beyond just homebuilding. It can be a lifesaver during challenging times.

• Financial prudence: During the good times, set aside for the not-so-good ones. Build a solid reserve. It’s a cushion, providing peace of mind and flexibility during downturns.

• Continual evaluation: Frequently assess your costs. Quality shouldn’t be compromised, but efficiency can always be improved.

The journey of real estate, as I’ve learned, is one of resilience and adaptability. With the right strategies and a heart that cares, you won’t just build homes—you’ll build lasting legacies. Let’s navigate this path together.


  • Michael Beninati

    Michael Beninati is the principal broker with Windermere Real Estate. He can be reached at 720-643-4411 or michael@michaelbeninati.com.


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