Will your customers always be your customers?
Never take your customers for granted. You must earn the right to call your customers “your” customers.
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Business Development
When to follow up with new prospects
I am continually amazed by student salespeople who choose to not follow up with customers.
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1 easy and overlooked way to increase sales
The No. 1 pitfall I see in sales of any product or service is the lack of follow-up with prospective
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Integrating good into a company’s DNA
Software provider Procore created a dedicated “for-good department,” Procore.org, to help serve the construction industry.
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From code minimum to competitive advantage: Rocky Mountain Green
With a little extra effort, builders can rise above the competition.
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To sell green homes, builders become storytellers: Rocky Mountain Green
Green builders are rightly proud of the environmental and health benefits that come from their projects, but Mahesh Ramanujam, CEO
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How to grow your prospect pipeline with social media
There are a lot of social media platforms out there, and it can be intimidating for builders to create a
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Mile-high millennials—What the next generation of homebuyers means for builders
Colorado, particularly Denver, is especially attractive to millennials. Are builders ready to serve this market of homebuyers?
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What’s different about millennial homebuyers?
The two largest demographics, born 20 years apart, have more in common than one might think.
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Powerful and persistent home design trends for 2019: Part 2
In Part 1 of this series, Colorado Builder outlined many of 2018’s most influential home building design trends as they
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