Advances in building tech give new construction leg up
Builders must show buyers, real estate agents how benefits of new construction increase value compared to resale.
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Business Development
6 ways to use social capital to grow your business
In an industry where most business comes from word of mouth and referrals, social capital is a valuable asset for
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500,000 reasons you should talk about cost on your construction website
Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.
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Make 2020 your year for marketing success
When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.
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Provide value, nurture relationships by hosting CE events
Happy hours and neighborhood tours are serviceable events, but builders can provide additional value by hosting CE events.
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Planning for purpose—How to build and grow a business
The Harvest Group’s Ed Laflamme encourages landscape business owners to “start with why,” referring to author Simon Sinek’s influential book.
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The make-or-break time for builder sales
Amid a changing cultural environment, people are not communicating and socializing as much as they have in the past. So,
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Builders, embrace change to increase profitability
Growth requires a concrete plan with measurable objectives.
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Will your customers always be your customers?
Never take your customers for granted. You must earn the right to call your customers “your” customers.
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When to follow up with new prospects
I am continually amazed by student salespeople who choose to not follow up with customers.
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