Houzz Pro, Benjamin Moore announce product integration

Houzz’s visualization tools will include colors from the Benjamin Moore portfolio
(Photo: Houzz)

Houzz Pro and Benjamin Moore announced a partnership on Tuesday to integrate Benjamin Moore’s paint colors into the software’s visualization tools.

Houzz Pro is a marketing, project management and client management tool for professionals in the residential construction industry, including builders, designers, architects and remodelers.

Professionals who use the Houzz Pro 3D Floor Planner and Mood Board tools will be able to show their clients visualizations of their home with the selected interior colors. The Floor Planner tool also allows designers and remodelers to show customized flooring selections, windows and doors, and furniture. The Mood Board tool allows professionals to create customized presentations for clients that pull elements from the Floor Planner. Updates made in the planner are automatically made in the mood board.

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“We developed the Houzz Pro 3D Floor Planner and Mood Board tools to help designers, builders and remodelers communicate their vision and align with their clients on important project decisions early in the process,” Alon Cohen, Houzz cofounder and president, said in a statement. “Color helps bring these visuals to life so homeowners can feel confident about moving forward with a project. We are excited to provide pros with a premium selection of paint colors through our collaboration with Benjamin Moore.”

Craig Bunting, director of customer segment marketing for Benjamin Moore noted, “We are thrilled to team up with Houzz to support the innovative solutions they are developing for professionals in the home remodeling and design industry. By selecting from our expansive color portfolio within Houzz Pro, we’re streamlining the color selection process for home professionals and their clients alike.”

Benjamin Moore named Aegean Teal 2136-40 as its color of the year for 2021.

“Amid uncertainty, people yearn for stability. The colors we surround ourselves with can have a powerful impact on our emotions and wellbeing,” Andrea Magno, director of color marketing and development, said. “Aegean Teal 2136-40 and the corresponding Color Trends 2021 palette express a welcoming, lived-in quality that celebrates the connections and real moments that take place within the home.”

The full palette includes:

 

 

Danielle Andrus

Danielle Andrus is the managing editor of Colorado Builder. She can be reached at [email protected].

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