digital marketing Archives - Colorado Builder

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Marketing Mastery

Digital marketing in the building world is the easiest way to gain leads, but it’s not a field of dreams.

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A concrete digital marketing strategy can help home builders convert leads into customers, a doesn’t require a huge investment.

A defensive response to a bad review may quickly get you more attention than you could ever want. (Photo: Dmytro Bilyk, Dreamstime)

Nobody’s perfect, and since you simply cannot please everyone, a few negative reviews are inevitable. Amy GuettlerAmy Guettler is a

Good old word of mouth is online, giving contractors an opportunity to grow their businesses. (Photo: Oleksandr Brylov, Dreamstime.com)

Online reviews are more important to your clients and prospective clients than you may know. Amy GuettlerAmy Guettler is a

Some people will say anything if they think they're anonymous. (Photo: Molly100, Dreamstime)

It may be hard to believe, but fake reviews—often written by disgruntled employees and jealous competitors—happen to almost every local