Marketing in a Challenging Economic Market
Now is the time to reorganize your marketing and sales initiatives to create and implement a new marketing strategy. S.
Read more
sales and marketing
Universal Design: Marketing and Sales Opportunities
In today’s building environment Universal Design is now an integral part of the construction process in every segment of the
Read more
How Jobs-to-be-done Theory Helps Builders Do More
The only reason you buy anything is because you hope it will help you get a “job” done in your
Read more
Valuable Information to Help Guide Your 2022 Marketing Strategy
Who we are: Colorado Builder is the only B2B print and digital platform designed to inspire, educate and promote products
Read more
Why you shouldn’t stop marketing during an economic downturn
It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be
Read more
How Building a Business is Like Building a House
In order to build a business that is highly successful and profitable, you need to develop a business blueprint. Susan
Read more
500,000 reasons you should talk about cost on your construction website
Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.
Read more
Make 2020 Your Year for Marketing Success
When you have historical data, your goals-based marketing efforts can be much more intentional and predictable. Susan RaisanenSusan Raisanen is
Read more
Increase remodeling profits by managing leads properly
A large part of the reason businesses are successful is because they have systems in place. Susan RaisanenSusan Raisanen is
Read more
Turn home tours into home sales
Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases. Michael BeninatiMichael Beninati is
Read more