sales and marketing Archives - Colorado Builder Magazine

Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)

Increase remodeling profits by managing leads properly

A large part of the reason businesses are successful is because they have systems in place.

Showcases bring a lot of creativity and ideas to the marketplace. (Photo: JUMA Homes)

Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases.

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers.

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers.