Why you shouldn’t stop marketing during an economic downturn
It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be
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sales and marketing
How building a business is like building a house
In order to build a business that is highly successful and profitable, you need to develop a business blueprint.
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500,000 reasons you should talk about cost on your construction website
Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.
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Make 2020 your year for marketing success
When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.
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Increase remodeling profits by managing leads properly
A large part of the reason businesses are successful is because they have systems in place.
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Turn home tours into home sales
Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases. Michael BeninatiMichael Beninati is
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Will your customers always be your customers?
Never take your customers for granted. You must earn the right to call your customers “your” customers. Robert AugustS. Robert
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When to follow up with new prospects
I am continually amazed by student salespeople who choose to not follow up with customers. Robert AugustS. Robert August, BA,
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