Tuesday, March 2, 2021
Colorado Builder Magazine

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sales and marketing

marketing economic downturn
(Photo: Farizun Amrod Saad, Dreamstime)
Business Development Business Management 

Why you shouldn’t stop marketing during an economic downturn

November 27, 2020November 27, 2020 Susan Raisanen 177 Views 0 Comments sales and marketing

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

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build a business
(Photo: Ronstik, Dreamstime.com)
Business Development Business Management 

How building a business is like building a house

April 10, 2020April 10, 2020 Susan Raisanen 610 Views 0 Comments business strategy, sales and marketing

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

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home building price transparency
Homebuyers won't call you if they can't find basic information on your website. (Photo: Mark Adams, Dreamstime)
Business Development Business Management 

500,000 reasons you should talk about cost on your construction website

January 13, 2020January 15, 2020 Danielle Henslee Fauteaux 384 Views 0 Comments lead generation, referrals, sales and marketing

Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.

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Business Development Capital and Finance 

Make 2020 your year for marketing success

December 31, 2019January 14, 2020 Susan Raisanen 628 Views 0 Comments goal setting, sales and marketing

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

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Increase remodeling profits through sales and marketing
Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)
Capital and Finance Remodel 

Increase remodeling profits by managing leads properly

October 15, 2019October 15, 2019 Susan Raisanen 611 Views 0 Comments remodelers, sales and marketing

A large part of the reason businesses are successful is because they have systems in place.

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Annual Parade of Homes showcases
Showcases bring a lot of creativity and ideas to the marketplace. (Photo: JUMA Homes)
Community Outreach The Homebuyer 

Turn home tours into home sales

October 4, 2019October 4, 2019 Michael Beninati 451 Views 0 Comments real estate, sales and marketing

Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases. Michael BeninatiMichael Beninati is

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attracting and keeping customers
Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)
Business Development Business Management 

Will your customers always be your customers?

May 14, 2019 Robert August 447 Views 0 Comments referrals, sales and marketing

Never take your customers for granted. You must earn the right to call your customers “your” customers. Robert AugustS. Robert

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Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.
Business Development Business Management 

When to follow up with new prospects

May 8, 2019 Robert August 576 Views 0 Comments referrals, sales and marketing

I am continually amazed by student salespeople who choose to not follow up with customers. Robert AugustS. Robert August, BA,

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Colorado Builder Winter 2020
Colorado Builder
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COVID-19View All

Storage, functionality highlight 2021 kitchen design trends
Build Coronavirus Design Kitchen and Bath 

Storage, functionality highlight 2021 kitchen design trends

March 1, 2021 Danielle Andrus 0
Pandemic dampens some renovation plans
Build Coronavirus Design 

Pandemic dampens some renovation plans

November 16, 2020 Danielle Andrus 0
New LEED credits address health and safety as communities reopen from COVID-19
Build Coronavirus Green Building 

New LEED credits address health and safety as communities reopen from COVID-19

November 2, 2020 Charlie Woodruff 0
Overcoming exhaustion with social capital
Business Development Business Management Community and Philanthropy Coronavirus 

Overcoming exhaustion with social capital

October 20, 2020 Sarah McDaniel 0

Latest Posts

Storage, functionality highlight 2021 kitchen design trends
Build Coronavirus Design Kitchen and Bath 

Storage, functionality highlight 2021 kitchen design trends

March 1, 2021 Danielle Andrus 0

The kitchen design trends of 2021 highlight how homeowners’ needs and lifestyles have changed with the pandemic, designers say.

Pandemic-friendly products for health and wellness: Product spotlight
Build Design Kitchen and Bath Materials 

Pandemic-friendly products for health and wellness: Product spotlight

February 23, 2021 Amy Guettler 0
4 ways builders can be more profitable
Business Management 

4 ways builders can be more profitable

February 16, 2021 Danielle Andrus 0
Design ideas for no wasted space: IBSx
Design 

Design ideas for no wasted space: IBSx

February 15, 2021 Danielle Andrus 0

Digital Magazine

Colorado Builder Winter 2020

Recent Posts

  • Storage, functionality highlight 2021 kitchen design trends
  • Pandemic-friendly products for health and wellness: Product spotlight
  • 4 ways builders can be more profitable
  • Design ideas for no wasted space: IBSx
  • Single-family starts slow but strong: IBSx

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