Tag: Sales and Marketing

Staying at the Top of the Search Engines

As technology evolves, changes in search engine functionality and consumer behavior impact how many people are able to find your website.

Your Google Profile Can Put You On the Map

The significance of a Google Profile for your construction business and how it can positively impact overall engagement with your audience.

Marketing in a Challenging Economic Market

Now is the time to reorganize your marketing and sales initiatives to create and implement a new marketing strategy.

Marketing and Sales Opportunities

In today’s building environment Universal Design is now an integral part of the construction process in every segment of the real estate construction industry.

Selling Homebuying Homesite Premiums

Regardless of the market, it is important to provide the homebuyers with their wants and needs when possible.

How Jobs-to-be-done Theory Helps Builders Do More

The only reason you buy anything is because you hope it'll help you get a “job” done in your life, the first tenet of Jobs-to-be-done Theory.