sales and marketing Archives - Colorado Builder Magazine

(Photo: Ronstik, Dreamstime.com)

How building a business is like building a house

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

Homebuyers won't call you if they can't find basic information on your website. (Photo: Mark Adams, Dreamstime)

Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)

A large part of the reason businesses are successful is because they have systems in place.

Showcases bring a lot of creativity and ideas to the marketplace. (Photo: JUMA Homes)

Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases.

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers.

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers.