sales and marketing Archives - Colorado Builder

[Photo: Xtau | Dreamstime.com]

How jobs-to-be-done theory helps builders do more

The only reason you buy anything is because you hope it will help you get a “job” done in your

Who we are: Colorado Builder is the only B2B print and digital platform designed to inspire, educate and promote products

(Photo: Farizun Amrod Saad, Dreamstime)

It’s tempting to cut marketing budgets during an economic downturn, but things will turn around, and builders need to be

(Photo: Ronstik, Dreamstime.com)

In order to build a business that is highly successful and profitable, you need to develop a business blueprint.

Homebuyers won't call you if they can't find basic information on your website. (Photo: Mark Adams, Dreamstime)

Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.

When you have historical data, your goals-based marketing efforts can be much more intentional and predictable.

Often, sales and marketing are on opposite sides of the building. (Photo: Mark Herreld, Dreamstime.com)

A large part of the reason businesses are successful is because they have systems in place.

Showcases bring a lot of creativity and ideas to the marketplace. (Photo: JUMA Homes)

Home Builders Association chapters throughout the state are wrapping up their annual Parade of Homes showcases. Michael BeninatiMichael Beninati is

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers. Robert AugustS. Robert

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers. Robert AugustS. Robert August is