referrals Archives - Colorado Builder Magazine

L to R: Kate Bailey, Annabel Media; Matt Stewart, Northwestern Mutual; Rochelle Folsom; Sarah McDaniel (Photo: Colorado Builder)

6 ways to use social capital to grow your business

In an industry where most business comes from word of mouth and referrals, social capital is a valuable asset for

Homebuyers won't call you if they can't find basic information on your website. (Photo: Mark Adams, Dreamstime)

Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers.

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers.