referrals Archives - Colorado Builder Magazine

Homebuyers won't call you if they can't find basic information on your website. (Photo: Mark Adams, Dreamstime)

500,000 reasons you should talk about cost on your construction website

Builders who shy away from cost transparency online risk turning away qualified leads and big bucks.

Never think that they will always be your customers. (Photo: Viacheslav Iacobchuk, Dreamstime)

Never take your customers for granted. You must earn the right to call your customers “your” customers.

Regardless of how you communicate with prospects and customers, builder salespeople need to make sure they follow up to stay top-of-mind.

I am continually amazed by student salespeople who choose to not follow up with customers.